Chinese enterprises are in the stage of rapid development, and many of their products need to be upgraded to better meet the market demand in a sustainable manner.

The workshop is aims to reach a consensus on enterprises to develop sustainable products. 

The events will develop the following topics:

• The organizational environment for product development
• Product team management
• Innovate theoretical methods and tools r
• Psychology and product development
• Portfolio management
• New product development process management
• User and market research methods
• Business model design
• Product design and testing
• Product marketing management
• Product life cycle management and delisting management

The event is targeted to professionals with at least 2 years of working experience and with a background on product development or management related positions. 

The event series is comprised of 4 events